Privacy Policy

This Privacy Policy describes how BabyTrend (hereinafter referred to as “we”, “us”, “website” or “service”) collects, uses and discloses your personal information when you visit, use our services or make a purchase on our online store (hereinafter referred to as the “website”) or otherwise interact with us.

In this Privacy Policy, the terms “you” and “user” refer to the person using the services – whether a customer, website visitor or other data subject.

The data protection controller is:
Babytrend OÜ registry code 16998762, Baruni Street 1-15, Ülenurme, 61714, Estonia.

Changes to the Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our operations or to comply with the law. The updated version will be posted on the website and the “Last Updated” date will be noted. We will also contact you through other channels if necessary.

Personal data collected and its use

Data collected from you:

- Contact information: name, address, email address, phone number

- Order information: billing and delivery address, payment confirmation, etc.

- User account information: username, password, security questions

- Customer support: information you provide to us, for example via a contact form

Some services may require specific data - failure to provide it may limit functionality.

Automatic data collection (“Usage Data”):

We use cookies, pixels and similar technologies to collect information about your device, browser, IP address, connection and your activity on our website.

Data from third parties:

- Shopify (e-commerce platform)

- Payment service providers (e.g. card details, billing details)

- Marketing and advertising partners
All data received from third parties is in accordance with this privacy policy.

Purposes of using personal data

- Service provision: order fulfillment, account management, notifications, returns, etc.

- Marketing: to deliver offers and advertisements that are more relevant to you (opt-out option)

- Security and fraud prevention

- Customer support and service improvement

For residents of the European Economic Area (including Estonia): the legal basis for processing is our legitimate interest (Art. 6(1)(f) GDPR) or the need to perform a contract (Art. 6(1)(b)).

Cookies

We use cookies through Shopify. More information: shopify.com/legal/cookies

You can restrict the use of cookies in your browser settings. However, this may limit the functionality of the website. You can also manage your preferences through a dedicated cookie settings tool, if available on the website.

Disclosure of personal data to third parties

In certain cases, we transfer data:

- For service providers (IT, payments, data analytics, delivery partners)

- To marketing partners (in accordance with their privacy terms)

- On legal grounds: e.g. for the purpose of law, contract or protection of rights

- In the event of a corporate restructuring (e.g. merger)
We do not sell or share personal information without your consent.

Children's data

The Services are not directed at anyone under the age of 16. If you believe your child has provided us with information, please contact us. info@babytrend.ee – we will delete the data as soon as possible.

Security and preservation

We make reasonable efforts to protect your data, but no system is completely secure. Data is only retained for as long as is necessary to provide the service or as required by law.

Your rights

You may have the following rights:

- Right to access data

- Right to correct or delete data

- Right to data portability

- Right to restrict processing or object

- Right to withdraw consent

- Right to lodge a complaint with a supervisory authority

- Right to refuse direct marketing and profiling

To exercise your rights, write: info@clevertrade.ee

Complaints

If you have any complaints, please contact us. If the answer is not satisfactory, you can contact the Data Protection Inspectorate: www.aki.ee

International data transfers

Your data may be processed outside Estonia and the EEA. In such cases, we will apply the European Commission's Standard Contractual Clauses (SCC) or other equivalent measures.